Facebook, just do it!
Brand: Nike
Concept and copy: CJ de Melker
Brandedstories.com
Concept
What if a fairytale and a brand came together? For example, what would the tale of Snow White have look liked when she had another kind of Apple than that red one. Tell it yourself on Brandedstories.com
Concept: CJ de Melker
Laurence T. Bagger
There’s only one real internet service provider.
Brand: XS4ALL
Concept and copy: CJ de Melker
Albert Heijn Swapshopping
The concept
Swapshopping let’s you experience the taste of someone else by swapping each others grocery bag. Maybe you’ll finally taste that pasta sauce you never wanted to buy and find out it’s the most delicious you ever had.
Brand: For example, Albert Heijn (Dutch supermarket)
Concept: CJ de Melker
Copy’s in Dutch, my apologies.
ING Casting Agency
The concept
Imagine all IGN ATM machines would become stand alone casting agency’s? That would make for example the IGN Bank the biggest casting agency of the Netherlands. Just stand in front of the ATM, look at the screen which suddenly became and start your screentest! Will you become as popular as Doutzen Kroes?
Brand: ING Bank
Concept: CJ de Melker
Copy’s in Dutch, my apologies.
Durex Russian Roulettes
Dare to take the risk?
Brand: Durex condoms
Concept and copy: CJ de Melker